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Street*Athletics

The objective of the Street*Athletics project is to spread the Olympic idea of sport and fraternization among young people in the Netherlands. In the year 2009 the Netherlands is bubbling over with sports and creative talent in street sports and subcultures. This new generation is characterized by international and professional ambitions at an Olympic level.

Kennedy Van der Laan enables the initiators of the Street*Athletics project - assisted by ambassadors from these street sports cultures - to use the highest extent of professionalism when approaching potential partners, such as the NOC*NSF, various government ministries, municipal authorities and sponsors in the private sector, in order to realize the Street*Athletics tour and the construction of the Street*Prolympics stadium.

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